Words that Work: Communicating the Value of Preventive Pet Healthcare, March 2013

Partners for Healthy Pets is an alliance of more than 20 leading veterinary associations and animal health companies committed to a vision of improved overall health for pets. As an associate member, The Vet Gazette will be regularly posting updates. Check back on Friday for another post and visit thier website to learn more!

Research shows that pet owners are willing to embrace preventive healthcare visits if they know it will benefit their pets. Unfortunately, research also shows that many pet owners don’t completely understand the value of routine care. Effective communications skills help establish trust between the pet owner and your healthcare team. They also lead to client and patient compliance.

As professionals, we are good at making recommendations about pet health, but we are not always as diligent about effectively communicating the value and benefit of what we are recommending. The more we understand about a pet owner and the pet’s environment, the more we can help the pet owner understand the value of what we are doing and the more willing they are to provide their pet with the care you recommend.

Our clients need to understand the value of veterinary services, and the goal of Partners for Healthy Pets is to help you build appreciation for preventive healthcare by helping you better communicate the value of your services. The organization’s mission is to ensure that pets receive the preventive healthcare they deserve through regular visits to a veterinarian. The bottom line: Partners for Healthy Pets offers tools and resources to help veterinary practices communicate the value and benefit of preventive care, build enhanced relationships with pet owners and deliver an even higher quality of preventive healthcare to patients.

Partners for Healthy Pets has created a Words that Work Series to help practices communicate the value and benefit of their preventive healthcare recommendations. The videos and scripts for the Words that Work Series will guide, educate and support you through the communications process.

The 3- to 5-minute videos use five scenarios – the taking of patient histories, the physical exam, a nutrition consultation, a dental exam and a talk about heartworm prevention – to demonstrate specific communication techniques you can use to help build better relationships with your clients. These videos and scripts, as well as the other components of the Partners for Healthy Pets Practice Resources Toolbox, will help enhance both the overall vitality of pets and your veterinary practice. And, best of all, they are available to you at no cost.

Partners for Healthy Pets is dedicated to ensuring that pets received the preventive healthcare they deserve through regular visits to a veterinarian and is committed to working with you to enhance the health of your patients and your practice. Learn more about Partners for Healthy Pets and explore the Resources Toolbox at www.partnersforhealthypets.org

Comments

[Russel]

Pets are the most important member of all. We should be always careful when we would be having a pet. We should care for the pet. There is the most important organization because they are taking care of the animals and other pet animals. They will be taking care of the pet and providing the best care for the pet. A new pet care center is SAVMA is established to provide pet care.